True Brew Creatives — Custom Typeface

Lady Mae

A Font Family

Hand made with kid-drawn character baked into every letterform. A full character set from day one — numbers, punctuation, symbols, and extended Latin.

2 Variants Lady Mae · Outline
113 Glyphs A–Z · 0–9 · Punct · Symbols
Format OTF + TTF + WOFF + WOFF2
By Tomas Villatoro / TBC
01 / The Variants

Two
Looks

Lady Mae OutlineThe ghost. Layer it. Stack it.
ABCDEF
GHIJKL
MNOPQR
STUVWX
YZ 0123
Lady MaeThe workhorse. Maximum impact.
ABCDEF
GHIJKL
MNOPQR
STUVWX
YZ

What It
Does

MEDI
OCRE
By whose measure? — Lady Mae Outline
EVERYONE
IS FIGHTING
BATTLES
YOU CAN'T SEE
Lady Mae + Outline mix
KEEP
ON
TRUCK
ING
Culture. — Lady Mae Outline
03 / Try It

Type
Anything

Size
// Type your own text above — toggle variants with the buttons
04 / The Characters

Full
Set

Filled
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
À
Á
Â
Ã
Ä
Å
Ç
È
É
Ê
Ë
Ì
Í
Î
Ï
Ñ
Ò
Ó
Ô
Õ
Ö
Ø
Ù
Ú
Û
Ü
Ý
Ÿ
0
1
2
3
4
5
6
7
8
9
!
"
#
%
&
'
(
)
*
+
,
-
.
/
:
;
=
?
@
[
\
]
_
{
|
}
$
£
¥
©
®
°
§
÷
Outline
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
À
Á
Â
Ã
Ä
Å
Ç
È
É
Ê
Ë
Ì
Í
Î
Ï
Ñ
Ò
Ó
Ô
Õ
Ö
Ø
Ù
Ú
Û
Ü
Ý
Ÿ
0
1
2
3
4
5
6
7
8
9
!
"
#
%
&
'
(
)
*
+
,
-
.
/
:
;
=
?
@
[
\
]
_
{
|
}
$
£
¥
©
®
°
§
÷

// Numbers, punctuation, and symbols are available in both cuts — Filled and Outline.

Big
Imagination

Most typefaces start on a grid. This one started on a trip to Texas.

I was down there for my best friend's fortieth birthday. At some point over the weekend, his daughter got into my sketchbook — found the pages where I doodle letters in the margins, the stuff I mess with when I'm not really "working." She wanted to know what it all was.

So I handed her a page and asked her to draw me an alphabet. No rules, no reference. Just twenty-six letters the way she saw them.

What came back wasn't neat, and it wasn't supposed to be — thick strokes, uneven edges, letters a little too big for the page. Exactly how you draw when nobody's told you yet that you're supposed to color inside the lines.

I kept that page. For a while it just sat there, a kid's alphabet in a sketchbook. Then it turned into something else — I traced it, cleaned up just enough to make it work as an actual typeface, and kept everything that made it hers.

Every letterform here is real artwork — actual hand-built letterforms, not a placeholder, not a filter, not a font-generator trick.

One drawing became a letter. One letter became an alphabet. One alphabet became Lady Mae, chunky edges and all.

This one wasn't built to fill a gap in a font catalog. It exists because a kid asked a good question on a porch in Texas, and the honest answer turned out to be worth building.

Lady Mae

$89
Buy Lady Mae — $89 →Up to 3 people
Buying for more than 3 people? View team pricing
Lady Mae Team $249 Up to 10 people at one company. Get it →
Lady Mae Large Team $999 Up to 50 people at one organization. Get it →
Something else Talk More than 50 people, or something unusual — shipping the font file inside an app, a game or a product you sell, or a broadcast campaign? That’s a conversation, not a button. Email me →

Use it for client work, logos, websites, packaging, merchandise, social, print, and whatever else you’re making.

Not sure what you need?

Tell me what you’re making. I’ll tell you honestly which option covers it — including if the cheaper one does.
tomas@truebrewcreatives.com

The full terms, if you want them
06 / The Collection

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