Lady Mae
True Brew Creatives — Custom Typeface
Lady Mae
A Font Family

Hand made with kid-drawn character baked into every letterform. A full character set from day one — numbers, punctuation, symbols, and extended Latin.

2 Variants Filled · Outline
113 Glyphs A–Z · 0–9 · Punct · Symbols
Format OTF + TTF + WOFF + WOFF2
By Tomas Villatoro / TBC
01 / The Variants
Two
Looks.
Lady Mae OutlineThe ghost. Layer it. Stack it.
ABCDEF
GHIJKL
MNOPQR
STUVWX
YZ 0123
Lady MaeThe workhorse. Maximum impact.
ABCDEF
GHIJKL
MNOPQR
STUVWX
YZ
What It
Does.
MEDI
OCRE
Refuse it. — Lady Mae Outline
EVERYONE
IS FIGHTING
BATTLES
YOU CAN'T SEE
Lady Mae + Outline mix
KEEP
ON
TRUCK
ING
Culture. — Lady Mae Outline
03 / Try It
Type
Anything.
Size
// Type your own text above — toggle variants with the buttons
04 / The Characters
Full
Set.
A–Z
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Numbers & Punctuation
0123456789 !?@#$&%
Symbols & Currency
£ ¥ € ₹ © ® ™ °

// Numbers, punctuation, and symbols are available in both cuts — Filled and Outline.

Big
Imagination.

Most typefaces start on a grid. This one started on a trip to Texas.

I was down there for my best friend's fortieth birthday. At some point over the weekend, his daughter got into my sketchbook — found the pages where I doodle letters in the margins, the stuff I mess with when I'm not really "working." She wanted to know what it all was.

So I handed her a page and asked her to draw me an alphabet. No rules, no reference. Just twenty-six letters the way she saw them.

What came back wasn't neat, and it wasn't supposed to be — thick strokes, uneven edges, letters a little too big for the page. Exactly how you draw when nobody's told you yet that you're supposed to color inside the lines.

I kept that page. For a while it just sat there, a kid's alphabet in a sketchbook. Then it turned into something else — I traced it, cleaned up just enough to make it work as an actual typeface, and kept everything that made it hers.

Every letterform here is real artwork — actual hand-built letterforms, not a placeholder, not a filter, not a font-generator trick.

One drawing became a letter. One letter became an alphabet. One alphabet became Lady Mae, chunky edges and all.

This one wasn't built to fill a gap in a font catalog. It exists because a kid asked a good question on a porch in Texas, and the honest answer turned out to be worth building.

// Choose Your License
Get
Lady Mae.
Lady Mae .otf
Lady Mae Outline .otf
Free Updates — More weights in progress
Personal
$39
For students, hobbyists & personal projects

Use Lady Mae for personal artwork, school projects, creative experiments, and portfolio work.

  • Personal & non-commercial use
  • 1 user / 1 device
  • Portfolio, school, personal projects
  • No client work
  • No logos or branding
Buy Personal — $39 →
Extended
$249
For established businesses using Lady Mae company-wide

Includes physical products for resale, publishing, software, apps, games, film, broadcast, and website deployment.

  • Everything in Commercial
  • Merch, apparel & physical products
  • Broadcast, film & motion graphics
  • App & game embedding
  • SaaS / digital product embedding
  • Up to 5 users / one company or organization
Get Extended — $249 →
Best Value
Unlimited / Studio
$649
For agencies, studios & creative teams

Includes agency-wide deployment, unlimited users, unlimited devices, multiple brands, and multiple client projects.

  • Everything in Extended
  • Unlimited users & devices — studio-wide
  • Multiple brands & client accounts
  • Priority support
  • All future updates included
Get Unlimited — $649 →

Custom volume or multi-font deals? Email us.

06 / The Collection
More From
True Brew.