True Brew Creatives — Hand-Drawn Display Typeface

Open Road

1 Style Capitals · Lowercase
190 Characters Upper · Lower · 0–9 · Accents
Font Formats OTF · TTF · WOFF · WOFF2
By Travis Ford · Tomas Villatoro

Keep
Riding

Travis is a Marine Corps veteran in Central Texas who loves to ride and has found something meaningful in wildlife photography. He talks about how time outdoors helped him make the move from the Marines back to civilian life, and through his photographs he hopes to get other people outside, paying attention to what’s around them. He’s really good at it. I hope he gets to do it full time.

Years ago, when my wife and I had just started dating and were living in Simi Valley, Travis had a side project called Counter Poison: shirts, hats, stickers, and a leather keychain with the name carved down the strap in his own lettering, a sunburst stamped in each corner. Counter Poison eventually stopped. I held on to the keychain, one of the shirts, and a beat-up hat I refuse to get rid of. I always liked what he was making and wished he’d kept going.

That keychain gave me ten letters: C, O, U, N, T, E, R, P, I and S. I traced the carving as it was, uneven edges and tool marks included, then drew the other sixteen capitals, the lowercase, numbers and punctuation in the same rough hand. Those ten letters became Open Road.

The last time we were all together was in Texas for his brother Casey’s fortieth birthday — Casey has been my best friend since art school — the same trip when Casey’s daughter drew the alphabet that became Lady Mae. Both fonts started with something someone in that family made that I wanted to see go further. The larger share of what Open Road earns goes to Travis, to give him a little more room for the photography. I’ve kept his work all these years because it meant something to me. This is a way to share it.

Based on original hand-lettering by Travis Ford, Counter Poison. Typeface design by Tomas Villatoro. Travis’s wildlife photography: tcfordphotos.com · @tcfordphotos

01 / The Letters

Upper &
Lower

CapitalsTwenty-six, every one drawn by hand.
ABCDEF
GHIJKL
MNOPQR
STUVWX
YZ
LowercaseSame hand, smaller voice.
abcdef
ghijkl
mnopqr
stuvwx
yz 0123

What It
Does

MEDI
OCRE
By whose measure? — Open Road
EVERYONE
IS FIGHTING
BATTLES
YOU CAN'T SEE
Open Road
KEEP
ON
TRUCK
ING
Culture. — Open Road
03 / Try It

Make
A Poster

// One line per row. Up to four rows. Lowercase works too.
Layout
Ink

Free to post and share. The small credit line stays on. Want to use Open Road on something you sell? That's what the licence is for — see buying options.

04 / The Collection

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